Social media marketing will help you keep a finger on the pulse of your virtual community
Social media marketing is about people. People rely on social media to seek out other people with similar interests. It is this behavior that is changing the way businesses are approaching their marketing strategies. Combined with an integrated, multi-level marketing campaign, social media marketing offers businesses a way to get feedback from some of its most loyal and trusted voices.
Built-In Benefit of Social Media Marketing
Social media marketing can also help spread your brand’s visibility online. This increased awareness comes with a built-in benefit: developing social media relationships with potential customers can help spread news of your brand from a trusted third-party voice. Who do you trust more, a friend that has tried a product and recommends it, or a company selling you a product to profit? It’s Word of Mouth 2.0 and you can’t afford to avoid the social media marketing landscape.
Social Media Marketing Outlets:
- Blogs: Great source for original content and SEO
- Wikis: A collaborative online environment where users can add and edit content
- Micro-blogs (Twitter, Tumblr, etc.): Brief, one-to-many exchanges
- Social Networking Sites (Facebook, etc.): Where your company can let its hair down a bit
- Video/Photo Sharing (YouTube, Flicker, etc.): Demonstrate, entertain and show who you are
- Message Boards: People tend to be more honest (sometimes brutally honest) when there is anonymity
So which should you use for your business?
At J.M. Field Marketing, we can help you implement and maintain a social media marketing plan that will increase your visibility, build your reputation online, and support your marketing goals. We’ll integrate a social media marketing campaign that covers the big four: Twitter, Blog, LinkedIn, and Facebook, and others too. Our team is well versed on the changing landscape. We’ll help you weed out the good, bad, and plant some solid practices.
