SEM. Get Some!

Search Engine Marketing (SEM) is not to be confused with SEO. SEM relies on having your SEO ducks in a row, but SEM employs marketing tactics – hence the “M” in SEM. There are certain truths to the world of SEM, one is that it requires constant care and attention. SEM is like a newborn. As it grows, it changes and as its caregiver, you must adapt your methods to enable further growth. And because SEM is an actual expense to employ, the better you adapt the better your ROI.

Advertisers have invested several billions of dollars in SEM, which has seen incredible growth in the last few years. It’s relatively new in context, but most businesses have been practicing forms of SEM, whether they are aware of what they were doing or not.

SEM Tactics:

Paid Placement/Inclusion

This involves paying a search engine or directory to “feature” your site. This is a guaranteed method of ensuring a link to your site is viewed.

Pay-per-click (PPC)/Cost-per-click (CPC)

The good thing with PPC campaigns is that you are in complete control. You decide your budget in advance, and as the name suggests, you pay only when someone clicks on your ads. It sounds simple, but it does involve constant monitoring and adjustment to guarantee you are getting the ROI you are aiming for. Here at J.M. Field Marketing, we are experienced in managing PPC campaigns, and can create one customized just for you.

Traditional Advertising on the Web

Much like traditional print advertising, here you pay to show up on the search engine results pages (SERP). This too, is a guaranteed method of ensuring people see your site.

Search Engine Marketing (SEM) Quick Facts:

  • According to Searchengineland.com, North American advertisers spent $13.5 billion in 2008 on Search Engine Marketing.
  • Google AdWords, Yahoo! Search Marketing and Mircrosoft adCenter are the three most popular SEM vendors.
  • Roughly four out of five people use search engines to find websites, with only three in five remembering full web addresses.
  • Roughly three-quarters of all consumers will research products online before buying.

So, what are you waiting for? Let us help you build your SEM campaign today.