When it comes to children movies, merchandise tie-in isn’t a new story it’s even expected. What would kids do without their movie collectibles from McDonald’s and books from Walmart. But merchandise tie-in for movies for adults, specifically women, is a more recent phenomenon. Although there were “Sex and the City 2” vodka, sunglasses, jewelry and even thong panties, but it didn’t get its very own weekend on the Home Shopping Network.
A week before the movie premiered in theaters, August 13th, was the Eat, Pray, Love weekend on HSN. They presented Eat, Pray, Love themed items consisting of over 400 beauty, home décor, travel and jewelry products inspired by the three countries, Italy, India and Bali, featured in the movie. In addition, there was a jewelry and home accessories line at Cost Plus World Market and themed travel tours.
This is another way for studios to market their products, raise awareness and increase profits. Who doesn’t want to have a similarly decorated room as the main character Julia Roberts in Eat, Pray, Love. Plus, the main character and her journey resonances with women and so does the exotic locals featured in the movie.
So you can expect to see more merchandise tie-ins to future motion pictures. Friday night movie openings will no longer be just about the movie.
—Tavia 954-523-1957 ext. 25
