10 Tips to Improve Your Online Presence

The importance of the internet in business continues to grow at a rapid rate. If you’re looking to improve your business’s online presence, the following are recommended tips you should try:

1. Utilize Search Engine Optimization (SEO) Techniques

Employing SEO techniques can significantly improve any website’s online presence. These techniques will help increase your website’s page ranking and traffic. The higher your site’s page rank, the higher the percentage of clicks your website will receive.

2. Start Blogging

Whether you start a blog on your company’s website or use an online blog such as WordPress, blogs are great for driving traffic to your site.

3. Exchange Links

Exchanging Links is an effective approach taken to increase your online presence on the web. The number and quality of websites that link to your site is one of the top factors that Google uses to determine your site’s relevance for a search phrase.

4. Take Advantage of Social Media

Social media has become a great way for companies to connect with their customers and build brand awareness. Creating a Facebook and Twitter account is free and simple, while the benefits are endless. This will surely increase your online presence.

5. Post Articles

Posting articles with key words not only allows you to display your expertise in your field, but also generates backlinks to your website. Submitting articles to article directories such as Ezine Articles is a great way to generate backlinks to your website.

6. Invest in Sponsored Advertising

When your company invests in sponsored advertising, your company’s ad will get displayed on a search engine, such as Google, when certain keyword terms are searched for. This is a great investment because you’re advertising to consumers that are interested in your company since they searched a keyword that is related to your business.

7. Upload Online Videos

Posting videos online not only gives you the ability to demonstrate your company’s products/services, but also drives tremendous traffic to your site. Sites such as Youtube, Dailymotion, and Metacafe are great video-sharing sites.

8. Employ Email Campaigns

Sending emails to current or prospective customers is an easy way to reach a large group of consumers directly. You can send out company information such as upcoming company events or new products.

9. Update Your Website

It’s important to regularly update your site because the more often you update your site, the more often your sites pages will be indexed. If a site isn’t updated enough, it can drop in pagerank.

10. Go Mobile

Utilizing the popularity and usage of the cell phone is a key element in improving your online presence. The average American smartphone user is going through 89 percent more data this year compared to last year. There are many options when it comes to mobilizing your company such as creating a unique mobile site, sending out text messages, or even generating a mobile app.