When I was a teenager, I used to work as a cashier in a retail store. I noticed that the products paired with a coupon regularly sold like hot cakes unlike the competitions. Everyone loves to save money and a coupon allows them do that. One of the best things about coupon programs is that it allows product prices to remain high, but have a lower purchase price. In addition, it helps to position your product at the upper end of the price or quality perception scale.
If your company recently launched a new product, a coupon program is an excellent way to entice a retail store to carry your product. Plus, it’s a major way to attract customers to try a new product while encouraging repeat and new customers. And, it’s also a good way to boost sales of a current product. With a coupon program in place, you’ll sell twice as many products, so you’re sure to make back the money you spent on your coupon campaign. If you’re looking to increase awareness and sales as well as expand your distribution channel, you should try a coupon and redemption program. Let the company know what products you want to discount, and how much you want the discount to be and they’ll take care of the rest. They’ll even design, print and collect the coupons from the stores and reimburse the stores on your behalf.
—Tavia 954-523-1957 ext. 25
