Congratulations to Spain on their first FIFA World Cup victory! The game was an intense match with both teams displaying their strengths until overtime when Spain finally scored. At the end of the game, I couldn’t help but notice the FIFA’s promotional product strategy.
As soon as the match ended, FIFA chose one specific promotional items to give to the Spanish players– custom printed t-shirts. We see this schwag on display every year after a major sports finale whether it’s at the Winter Olympics, Super Bowl or Soccer World Cup. But the product choice is definitely no accident!
These sports organizations give away promotional shirts because they can be inexpensively made and quickly handed out to player’s right after the game in order to receive maximum exposure. Who would want to go around toting a drawstring knapsack after just winning the biggest match of their life. This would be an impractical promotional item to giveaway. But a custom printed t-shirts is a product that fans would clamor to wear. By giving away this top-selling, high-visibility product to the winning team, FIFA was able to market the official shirts for free all throughout the celebration and trophy presentation.
Simple, but extremely effective!
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