QR Codes: Why Do You Need One?
With one scan of a QR code you are instantly directed to a site to learn about that person or business. Sounds like something out of a science fiction movie doesn’t it? But it’s true and very easy to use. All you need is a smartphone such as an iPhone or blackberry and download the app for that. So, what’s a QR code? A QR code is similar to a barcode except it can encode more data in a smaller space and when read with the proper software, can trigger actions such as downloading a file or launching a website.
Since we have become increasingly reliant on our mobile devices, and typing out URLs or other data on their tiny keyboards is still not very efficient, these squares of elaborately arranged boxes are a shortcut around that problem. Some QR code applications even allow you to save the previous QR code information.
QR codes can be placed anywhere including postcards, stickers, flyers, promotional products, business cards and even magazine pages. A QR code can contain more than just your contact information, it can hold other details such as product details, event details, a coupon, Twitter, Facebook and MySpace IDs or a link to your YouTube video. You can even add it to your website and the search engines will see that your pages have changed and index the new image accordingly. It is likely that search engines will soon be able to recognize QR codes and possibly index the content in them. For instance, you can have a business card with one side showing your name and contact information and the other side with a QR code for people who have a smart phone. Best of all by working with J.M. Field Marketing which has the resources to create all of these marketing products, you can increase your brand awareness and attract more customers.
Although QR Codes have been popular since last year, they’re being used more and more frequently by everyone. At the ASI Show, QR codes were on every registrant’s badge to cut down on paper waste and manual data entry allowing them to export the contact information with one scan. In addition, numerous vendors and manufacturers had QR codes on the promotional products they passed out. Google has been encouraging the use of QR codes with their “favorite places” campaign where QR codes are placed in windows of local businesses and points to their online Google places listing.
Want one of your own? Contact J.M. Field Marketing about designing your next QR code and promotional marketing campaign.
Categorized in: Direct Marketing
January 31, 2011