“The bottom- line in marketing is that you are trying to find the people who are trying to find you.”
Understanding who you target market is the 1st step. You want to know as much as you can about Marketing Directors. That means getting into the minds of Marketing Directors. You╒ll want to learn what their likes are, and what their dislikes are. You╒ll want to understand things like a Marketing Directors income level, are they mainly creative or analytical. What do Marketing Directors really need? Know what keeps them lying awake in bed at night. The more you know, the better you will be at marketing to them. Think about this… Marketing is about pain management. Marketing Directors really only take action when they experience pain╙ Ask questions that uncover the pain. You can skillfully accomplish this because you have done your research about marketing directors. Then as a skillful promotional product professional you provide solutions and you relieve the Marketing Directors pain.
-Jeff Rubman
954.523.1957 x.27
