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CASE STUDIES

	Opportunity
	Outbound Telesales for a Music Store Chain.

	Scenario
	A music store chain wants to break out of their mold and change their brand by offering corporate and scholastic programs.

	Solution
	JMF develops a frequency marketing campaign, farming a target database of both corporate and scholastic clients. JMF solidifies the new brand message in a series of brochures, mailers, and letters as well as call center scripts. JMF implemented a 4-month campaign of call, mail, call.

	Materials All of the marketing and collateral materials were produced and fulfilled by JMF.		Website A website was developed and launched to manage all of the data and track each of the calls.

	Administration The system collected each salesperson's sales from each of the 85 locations on a nightly basis. The system provided reports of all merchandise ordered and allowed the client to order only the materials needed. There were no additional or wasted materials ordered.		Result The results were measured by the corporate and scholastic participation in the clients programs. 23% of all records contacted participated!






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