Luxury Cruise Line

Opportunity:

To effectively communicate and fulfill orders

Scenario:

A leading luxury cruise line with 1500 employees needed to streamline its online order processing, material production, fulfillment center and call center services (to be more efficient and organized).

Solution:

J.M. Field Marketing custom built an online order processing website for the luxury cruise line employees to order brochures and other marketing collateral. Depending on their authorization level, travel agents and cruise line employees had access to a limited selection of marketing collateral. In some cases, orders are approved by a manager. The cruise company website administrator even received low inventory notification emails. J.M. Field Marketing fulfillment center also printed, stored and maintained the cruise line’s collateral. Orders were shipped the same day they were received. In addition, cruise line employees placed orders by calling or faxing our call center. The cruise line was able generate inventory, receipt, adjustment and shipment reports.

Result:

J.M. Field Marketing’s online order processing system allowed real time reporting at no charge saving the luxury cruise line approximately $10,000 in reporting fees. Our low-inventory notification emails saved them from running out of marketing collateral.

Marketing Company

Opportunity:

Replaced promotional items for a marketing company’s client

Scenario:

A marketing company was doing the advertisement for an automobile company at the Kiss Chili Cook-Off. Two-thirds of the promotional items they ordered were shipped to another state. Frustrated with the delivery company and with the cook-off only days away the marketing company searched for a solution. They wanted the promotional campaign to be successful.

Solution:

The client needed a capable and responsive vendor that could work quickly. With only a day before the event, J.M. Field Marketing dedicated staff found a replacement promotional item from a local vendor. The night before the Kiss chili Cook-Off, a sales representative picked up the promotional items from the vendor. Our printer came in early on a Saturday morning to print the automobile’s name and slogan on the items. We surprised the marketing company by bringing the promotional items to the cook-off site at noon, hours before the items were needed.

Result:

The client loved the items and appreciated our hard work. The marketing company has been a customer with us for the past two years. We attribute our success and clients satisfaction to the committed team at J.M. Field Marketing

Marble Retailer

Opportunity:

To create a durable retail bag for a Marble Retailer

Scenario:

A marble retailer needed to create a unique retail bag for customers to take sample marbles home in. They wanted the bag to be durable and designed to disguise the sharp corners of the marble samples.

Solution:

J.M. Field Marketing used our resources to find a durable material for the bag. We created a colorful and stylish bag design, which was thick and flexible enough to hold heavy marbles without tearing.

Result:

The custom designed bags were perfectly designed to hold heavy marble samples. The bags looked beautiful and added a touch of class to the marble retail store. The stylish and durable bags were delivered on time to the marble retailer.

A Leading Recruiting Company

Opportunity:

To brand company name and generate new clients.

Scenario:

A recruiting company needed to maintain or increase name recognition and generate new clients, while potential and past clients were kept updated on new projects and accomplishments.

Solution:

J.M. Field Marketing began a direct marketing and email marketing campaign to increase awareness of the recruiting company. We designed handouts, brochures and other marketing literature to mail out as a part of the direct marketing campaign. Hard copies of the marketing material were available at events and trade shows. We also created theme campaigns with marketing collateral and promotional items for sales team to hand out on sales calls and at trade shows. J.M. Field Marketing suggested the recruiting company hire a fortune teller to sit at the tradeshow booth to entice clients to stop by. We imprinted their phone number and message on an eight ball. The message said, "For a Great career future call us!" J.M. Marketing continued the marketing campaign by sending email blast, flyers and newsletters to potential and currents clients.

Result:

We met all the recruiting company’s goals and our marketing campaign exceeded their expectation. We increased the company’s name recognition and generated new clients. We also kept past and potential customers informed of new projects and accomplishments.

Coupon and Redemption Program for Beer Company

Opportunity:

To create a coupon to increase sales and customer awareness of the beer.

Scenario:

A beer company wanted to increase brand recognition and generate sales as well as leads. They wanted one company to handle the coupon and redemption process.

Solution:

J.M. Field Marketing developed a coupon that gave customers a discount of $1.00 on any 2 six-packs or 1 twelve-pack of beer. The coupon was designed, printed and distributed to the client for use in stores. Upon the use of the coupons, the stores would mail them to J.M. Field Marketing directly, relieving the client of the responsibility. A spreadsheet was developed to show the entitled payout to each store. The client was billed for the redemption amount, which in turn was reimbursed to the stores.

Result:

The entire project was handled by J.M. Field Marketing and rendered a success, doubling the amount of sales for the client. J.M. Field Marketing coupon and redemption program increased awareness, sales and generate leads for mailing and soliciting. The program has been repeated annually and continues to deliver desirable results.

Plumbing Company

Opportunity:

Sales Contest for Large Plumbing Company.

Scenario:

A plumbing company with 85 locations nationwide, 400 salespeople and over 200 million in annual revenue needed to motivate their salespeople to increase sales for specific product lines over a period of time where their sales were traditionally the lowest for the year.

Solution:

J.M. Field Marketing created a points-for-prizes sales contest with a web-based portal unique to each salesperson and office. We offered a wide range of prizes from hats and shirts to big-screen TV’s. The prizes were awarded based on the level of sales achieved. J.M. Field Marketing designed and produced a website for the contest that allowed each salesperson the ability to see their daily sales totals for each product and for the period of time. The site also allowed the salespeople to view the rewards available and to cash in the points they earned selling. The system collected each salesperson’s sales from each of the 85 locations on a nightly basis. The system also provided reports of all merchandise ordered and allowed the client to only order the materials needed. There were no additional or wasted materials ordered.

Result:

The sales for the specific product lines increased by 28% during the contest period and by 23% after the contest period ended.

Large Travel Company

Opportunity:

Company Store for a Large Travel Company.

Scenario:

A travel company with 2000 employees seeks to clean up and simplify the existing company store.

Solution:

J.M. Field Marketing created and launched an ecommerce store to manage and process the requests for pre-existing and produced-on-demand products. The ecommerce store allowed for the use of credit card, purchase orders and coupons. Special features were built into the site to assist the client in selling one-of-a-kind products available in only specific sizes.

Result:

The client was happy to be alleviated from the physical selling of materials and the cost of carrying inventory. J.M. Field Marketing fulfillment center stored and maintained their inventory. Our fulfillment team shipped out the orders the same day they were received.

Telesales Music Store

Opportunity:

Outbound telesales for a Music Store Chain.

Scenario:

A music store chain wanted to break out of their mold and change their brand by
offering corporate and scholastic programs.

Solution:

J.M. Field Marketing developed a frequency marketing campaign. We created a target database of both corporate and scholastic clients. We solidified the new brand message in a series of brochures, mailers, and letters as well as call center scripts. JMF implemented a 4-month campaign of call, mail, call. We produced and fulfilled all the marketing collateral materials. We also developed and launched a website to manage all of the data and track each of the calls. The system collected each salesperson’s sales from each of the 85 locations on a nightly basis. The system provided reports of all merchandise ordered and allowed the client to order only the materials needed. There were no additional or wasted materials ordered.

Result:

The marketing campaign was successful in helping the music store redefine their corporate image. 23% of the people contacted participated in the corporate and scholastic program.