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Opportunity |
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Sales Contest for a Large Plumbing Company. |
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Scenario |
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Plumbing company with 85 locations nationwide, 400 salespeople and over 200 million in annual revenue seeks to motivate their salespeople to increase sales for specific product lines over a period of time where their sales were traditionally the lowest for the year. |
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Solution |
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JMF created a points-for-prizes sales contest with a web-based portal unique to each salesperson and office. |
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Contest Prizes
JMF offered a wide range of products from hats and shirts to big-screen TV's. Prizes were awarded based on the level of sales achieved. |
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Website
JMF designed and produced a web site for this contest that allowed each salesperson the ability to see their daily sales totals for each product and for the period of time. The site also allowed the salespeople to view the rewards available and to cash in the points they earned selling. |
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Administration
The system collected each salesperson's sales from each of the 85 locations on a nightly basis. The system provided reports of all merchandise ordered and allowed the client to only order the materials needed. There were no additional or wasted materials ordered. |
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Result
The client posted a 28% gain in sales on the selected areas for the contest period and a 23% increase in sales on the selected areas for the period that followed. |
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