When I was a teenager, I used to work as a cashier in a retail store. I noticed that the products paired with a coupon regularly sold like hot cakes unlike the competitions. Everyone loves to save money and a coupon allows them do that. One of the best things about coupon programs is that it allows product prices to remain high, but have a lower purchase price. In addition, it helps to position your product at the upper end of the price or quality perception scale. (more…)