August 16th, 2010
Google Wave which sprang to life last year seems to have become a dying storm. Designed to push the envelope and change the way people fundamentally use the web, Wave allowed users to drag files from their desktop to start a discussion, share photos, gadgets and even feeds from other sources in real-time. Users could spell-check as well as show other friends/other users their character by character response as they typed their reply.
This type of service, if there had been widespread user adaptation, would have rivaled some of the successful online social networks like Facebook and Twitter. But it turns out that there are even some niche markets that an internet giant such as Google cannot strong-arm. Read the rest of this entry »
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August 11th, 2010
Since the recognition of Facebook as an excellent way to interact with customers and create brand awareness, businesses have asked the ever eternal question, should I create a Facebook Group or launch a Facebook Fan Page? This growing confusion began after Facebook introduce Fan Pages, which have many similar features to Facebook Groups.
Like Myspace, Facebook wanted to give organizations, businesses, celebrities and bands a way to connect and share their information, special offers and events with the public. Not only can people use Fan Pages to connect with their favorite stores or artist, but they can show their friends what they’re interested in and is essentially recommending that brand or person by adding it to their personal profile. Read the rest of this entry »
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August 9th, 2010
Last month Lebron James stunned the sports world by announcing his decision to join the Miami Heat. But what makes the move so staggering is that Lebron will be teaming up with two other players who can easily be considered the best players in the NBA; Dwayne Wade, who has already lead Miami to a championship, and Chris Bosh of Toronto whose team almost made the play-offs. Together they aim to win the next NBA championship, and these three talented basketball players have the skills to take the Heat all the way. Read the rest of this entry »
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August 5th, 2010
Every year hundreds of thousands of comic book fans come out in droves to attend Comic Con. Almost everyone at this convention has heard of Warner Bros, but that doesn’t stop them from utilizing the opportunity to create more brand awareness and maintain their well-known brand identity. The company signed on as a sponsor of the 2010 Comic Con and has chosen to provide custom tote bags to each attendee. One side of the bag displays an illustration of the Comic Con logo and the other a picture of a major Warner Brothers productions such as The Looney Tunes Show, Batman: The Brave and the Bold (the videogame), Scooby-Doo! Mystery Incorporated, The Big Bang Theory and more. Read the rest of this entry »
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