February 18th, 2010
Your logo is often the first impression customers have of your company, so what does your logo say about your business? Companies like Apple, McDonald’s and Starbucks took the time to have a logo designed that consumers around the world will instantly recognize. So you don’t have a multi-million dollar budget to brand your logo to everyone, but even if you’re a small business you still need a good logo that your target audience will recognize.
If you’re walking down a busy high street and you see an advertisement for a company like Nike. Now, you might not see the product, but you see the Nike logo. You’ll immediately start thinking about the brand and that’s exactly what they want. A good logo should not only have a clean and professional look, but it should also fit the company’s brand identity. When you create a logo, the company and everything it stands for must be taken into consideration until the graphic design is refined into a simple image. It’s the ultimate design challenge, and one of the most rewarding. Here are two logos, designed by the J.M. Field Marketing’s creative team that do a great job of serving as a graphical representation of the company in question. Read the rest of this entry »
Posted in Creative Services, Direct Marketing | No Comments »
February 16th, 2010
Backend Marketing is the strategy of continually marketing your products and services to customers and turning one time customers into loyal clients. This strategy is vital to the continued success of your company. If you haven’t adopted this strategy as yet you’re leaving money on the table.
We all know it’s easier to sell a product or service to a current customer than to find a new one. So start thinking about how to better serve your customers needs by selling them services you have that they want. Plus, an existing customer is more likely to do business with you since they already know your company and the quality of service or products you provide. You should remain in contact with your customers by inviting them to read your blog, sending them newsletters and suggesting other items to complement a previously purchased product. Read the rest of this entry »
Posted in Creative Services, Direct Marketing, Fulfillment Services, General, eCommerce Solutions | No Comments »
February 11th, 2010
Google Buzz is the technology company’s latest venture into Social Networking. They characterize it has “A Google Approach to Sharing.” Buzz has many of the key features that have allowed Facebook and Twitter to become so popular. But unlike those two social networks, Buzz integrates directly into Gmail and other Google services. Basically, all Gmail users can utilize Buzz if they so decide.
The social network has more features than Twitter and many of the features of Facebook including allowing users to share updates, photos, videos and links with friends. It also allows you to import content from YouTube, Picasa and Flickr and can even import your Twitter contacts. The question is: Do you really want to be able to update all your contacts directly from your inbox as well as see what everyone else is doing 24/7? Read the rest of this entry »
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February 4th, 2010
As you may have heard, we have begun construction of our two new in-house video studios. Combined with the video production control room, it will be among the largest video production studios in South Florida. Even though we are very excited and eager to begin production, when construction and set-up is complete, we believe that in order to have successful video production it must not only be done efficiently but also done right. So I’m going to share some key points to look for, which will help you produce the best videos. Read the rest of this entry »
Posted in Creative Services, General, eCommerce Solutions | No Comments »
