The pass-along rate is the percentage of people who pass on an email message, file or special offer. This is the measure of the successfulness of word of mouth marketing. The information passed along usually includes humor, entertainment, latest trends and special offers.

Bells and Whistles are the optional features that can be built into a basic product to satisfy or impress the customer to entice them to purchase the product.

Target Marketing is used by businesses to define the audience or group to concentrate their marketing efforts on because these individuals are more likely to purchase their products.

Piggybacking is a low cost way to enter your product in the market in another country by selling a similar product, usually of lower quality, or a non-competing product to represent their brand/products in another country.