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	<title>J.M. Field Marketing Blog &#187; Marketing Phrase of the Day</title>
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		<title>Banner Blindness</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/08/banner-blindness/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/08/banner-blindness/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:06:16 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=3047</guid>
		<description><![CDATA[Banner Blindness is a common tendency of viewers to ignore banner ads even when it contains the information they are searching for.
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		<title>Beyond the Banner</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/08/beyond-the-banner/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/08/beyond-the-banner/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:00:56 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=3041</guid>
		<description><![CDATA[Beyond the banner is the online advertising methods that do not involve standard GIF and JPEG banner ads.
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		<title>Stickiness</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/08/stickiness/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/08/stickiness/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:40:00 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=3017</guid>
		<description><![CDATA[Stickiness is the amount of time individuals spend at a particular website over a specific period of time.
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		<title>Search Engine Spam</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/08/search-engine-spam/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/08/search-engine-spam/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 13:20:34 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=3003</guid>
		<description><![CDATA[Search Engine Spam is used to influence the search engine ranking of a  website, usually ones that contain little or no relevant content. ]]></description>
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		<title>Pass-along Rate</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/08/pass-along-rate/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/08/pass-along-rate/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:05:39 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2993</guid>
		<description><![CDATA[The pass-along rate is the percentage of people who pass on an email message, file or special offer. This is the measure of the successfulness of word of mouth marketing. The information passed along usually includes humor, entertainment, latest trends and special offers.
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		<title>Bells and Whistles</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/07/bells-and-whistles/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/07/bells-and-whistles/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 13:52:33 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2973</guid>
		<description><![CDATA[Bells and Whistles are the optional features that can be built into a basic product to satisfy or impress the customer to entice them to purchase the product.
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		<title>Target Marketing</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/07/target-marketing/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/07/target-marketing/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:51:41 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2963</guid>
		<description><![CDATA[Target Marketing is used by businesses to define the audience or group to concentrate their marketing efforts on because these individuals are more likely to purchase their products.
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		<title>Piggybacking</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/07/piggybacking/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/07/piggybacking/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:13:07 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2922</guid>
		<description><![CDATA[Piggybacking is a low cost way to enter your product in the market in another country by selling a similar product, usually of lower quality, or a non-competing product to represent their brand/products in another country.
]]></description>
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		<title>Formula Marketing</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/06/formula-marketing/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/06/formula-marketing/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 12:57:36 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2894</guid>
		<description><![CDATA[Formula Marketing describes the approach to marketing which relies heavily on conventional wisdom and rejects anything innovative.
]]></description>
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		<title>Call Back Approach</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/06/call-back-approach/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/06/call-back-approach/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 13:05:55 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2889</guid>
		<description><![CDATA[Call Back Approach is a second attempt to sell your products or services to a particular buyer by presenting the offer using a different angle.
]]></description>
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		<title>Brand Monopoly</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/06/brand-monopoly/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/06/brand-monopoly/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:14:07 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2878</guid>
		<description><![CDATA[Brand monopoly is a circumstance where a particular brand dominates a market.
]]></description>
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		<title>Defense Advertising</title>
		<link>http://www.jmfieldmarketing.com/blog/index.php/2010/06/defense-advertising/</link>
		<comments>http://www.jmfieldmarketing.com/blog/index.php/2010/06/defense-advertising/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 12:59:42 +0000</pubDate>
		<dc:creator>J.M. Field Marketing</dc:creator>
				<category><![CDATA[Marketing Phrase of the Day]]></category>

		<guid isPermaLink="false">http://www.jmfieldmarketing.com/blog/?p=2865</guid>
		<description><![CDATA[Defense Advertising is an advertising strategy used to combat the effects of a competitor&#8217;s promotion.
]]></description>
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