Banner Blindness is a common tendency of viewers to ignore banner ads even when it contains the information they are searching for.

Beyond the banner is the online advertising methods that do not involve standard GIF and JPEG banner ads.

Stickiness is the amount of time individuals spend at a particular website over a specific period of time.

Search Engine Spam is used to influence the search engine ranking of a  website, usually ones that contains little or no relevant content. This typically improves the popularity of a website but often leads to an unsatisfactory search experience. Search Engine Optimization is the key to improving your website and keeping your audience coming back.