Many companies utilize different types of marketing campaigns to promote their company. Yet they don’t integrate them. For instance, a direct mail campaign is great, but if during your campaign you also send eblasts to your customers, invite them to an event you’re sponsoring, giveaway promotional products and implement a telemarketing campaign then your efforts will produce stronger results.

If your direct mail campaign says one thing, your promotional product says something else and your telemarketing campaign promotes a different message then you’re pulling your customers in different directions. Without integration, it’s like watching an amateur do battle against an Olympic athlete? So an integrated marketing campaign that offers virtually the same message will certainly increase conversion unlike an uncoordinated one. (more…)

Creativity is a technique that cannot be learned; you cannot wake up one morning and decide that you want to be creative. It is a skill everyone is born with, that needs to be nurtured to ensure that it grows.  Many people overlook the importance of creativity and the impact it as on everyday life.

Most high school graduates are conditioned to believe that a technical trade or service is a safe career path that will earn them a nice pay check, but this mentality stunts the creative thought of society as a whole. It is creativity that brings color, to our bland society. Creative professional have a different insight on everyday life. In a sense, you can say we as creative professionals color outside the lines and are praised for it. In a marketing company, the creative team is considered to be the rock stars of the organization, and rightfully so. It’s their ideas through writing and art that gives companies personality. It is the creative professional’s fingerprint on projects that sets their company apart from others. Anybody can learn technical aspects of a job, but it takes a special individual to turn something ordinary into something special. (more…)