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Archive for the ‘Fulfillment Services’ Category

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Eat, Pray, Love: A Marketers Dream

Friday, August 20th, 2010

When it comes to children movies, merchandise tie-in isn’t a new story it’s even expected. What would kids do without their movie collectibles from McDonald’s and books from Walmart. But merchandise tie-in for movies for adults, specifically women, is a more recent phenomenon. Although there were “Sex and the City 2” vodka, sunglasses, jewelry and even thong panties, but it didn’t get its very own weekend on the Home Shopping Network.

A week before the movie premiered in theaters, August 13th, was the Eat, Pray, Love weekend on HSN. They presented Eat, Pray, Love themed items consisting of over 400 beauty, home décor, travel and jewelry products inspired by the three countries, Italy, India and Bali, featured in the movie. In addition, there was a jewelry and home accessories line at Cost Plus World Market and themed travel tours. (more…)

Posted in Creative Services, Fulfillment Services, General, eCommerce Solutions | No Comments »

How to Market an Incentive Program

Thursday, July 8th, 2010

The holidays are known for gift-giving and showing appreciation, be it Christmas, a birthday or Father’s Day.  We all want to be given a gift for doing a good job, so incentive programs are always received with delight and enthusiasm by employees. But when you design your incentive market, you need to make sure that the program is clear and simple.

Here are three basic ideas that you and your employees must agree on:

  1. What it is you would like them to do (objective)
  2. How they should go about doing it
  3. What reward they will get upon successful completion

First, you need a strong and catchy theme, or name for the program; something that represents your goal as well as it is clever and memorable. For instance, a slogan like “Dazzling Ideas” sticks in one’s mind more than “Our Incentive Program.” You need to put your incentive program name on all of the marketing materials you hand out, so employees will remember the program. (more…)

Posted in Creative Services, Direct Marketing, Fulfillment Services, eCommerce Solutions | No Comments »

NHL Redesigned Jerseys Bring Postive Reviews

Thursday, July 8th, 2010

Following the NHL lockout of 2004-2005, the hockey league’s image and rules have gone through many major changes.  One of the changes was the league’s redesign of the NHL jersey template. Designed by Reebok, the new jersey offered a tighter, cleaner and more modern look which was greeted with mostly positive reviews from players and fans.  Now the teams were able to take this new template and incorporate their team logo and colors however they saw fit. During the 2010 NHL Draft, many teams took the opportunity to introduce revamped jerseys with new logos or designs to their fans, hoping to answer the call by many fans for some sort of creative change. Although a few of the teams jerseys were seen as too flashy or too boring. (more…)

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Using Kitting and Assembly Services

Tuesday, May 18th, 2010

It’s easy enough to put together 5 or 10 promotional kits to hand out at your next trade show event, but what happens when you have to produce 1000 kits? You’ll need extra help. This means you’ll have to pull 3 or 4 of your employees away from their current projects to help you put together the kits. While they’re doing this, you’re losing out on the money they would have made from their projects.

This is why putting your needs in the hands of kitting and fulfillment professionals is the cost efficient thing to do. In addition, outsourcing your kitting project will save you time and money. So if you’re looking for ways to reduce overhead costs and increase profit margins, you should consider working with a kitting company. This could be one of the best decisions you’ll ever make. Their goal is assemble and produce your kits as fast as possible while charging a fraction of the cost it would take for you to do the same project in-house. (more…)

Posted in Fulfillment Services, General | No Comments »

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