Archive for the ‘eCommerce Solutions’ Category

Eat, Pray, Love: A Marketers Dream

Friday, August 20th, 2010

When it comes to children movies, merchandise tie-in isn’t a new story it’s even expected. What would kids do without their movie collectibles from McDonald’s and books from Walmart. But merchandise tie-in for movies for adults, specifically women, is a more recent phenomenon. Although there were “Sex and the City 2” vodka, sunglasses, jewelry and even thong panties, but it didn’t get its very own weekend on the Home Shopping Network.

A week before the movie premiered in theaters, August 13th, was the Eat, Pray, Love weekend on HSN. They presented Eat, Pray, Love themed items consisting of over 400 beauty, home décor, travel and jewelry products inspired by the three countries, Italy, India and Bali, featured in the movie. In addition, there was a jewelry and home accessories line at Cost Plus World Market and themed travel tours. (more…)

Google Can’t Start the Wave

Monday, August 16th, 2010

Google Wave which sprang to life last year seems to have become a dying storm. Designed to push the envelope and change the way people fundamentally use the web, Wave allowed users to drag files from their desktop to start a discussion, share photos, gadgets and even feeds from other sources in real-time. Users could spell-check as well as show other friends/other users their character by character response as they typed their reply.

This type of service, if there had been widespread user adaptation, would have rivaled some of the successful online social networks like Facebook and Twitter. But it turns out that there are even some niche markets that an internet giant such as Google cannot strong-arm. (more…)

How to Market an Incentive Program

Thursday, July 8th, 2010

The holidays are known for gift-giving and showing appreciation, be it Christmas, a birthday or Father’s Day.  We all want to be given a gift for doing a good job, so incentive programs are always received with delight and enthusiasm by employees. But when you design your incentive market, you need to make sure that the program is clear and simple.

Here are three basic ideas that you and your employees must agree on:

  1. What it is you would like them to do (objective)
  2. How they should go about doing it
  3. What reward they will get upon successful completion

First, you need a strong and catchy theme, or name for the program; something that represents your goal as well as it is clever and memorable. For instance, a slogan like “Dazzling Ideas” sticks in one’s mind more than “Our Incentive Program.” You need to put your incentive program name on all of the marketing materials you hand out, so employees will remember the program. (more…)

5 Common Web Design Mistakes

Thursday, May 20th, 2010

Everyone makes mistakes, but your website is one place that should be error free.  Here are a few ways to prevent them from occurring on your website.

1. Clarity

Well, lack of clarity that is. It is vital that when a person visits your website they can clearly see and understand your message. You have roughly seven seconds on average, for a person visiting your site to figure out your main idea. If a person visits your main page and has to read paragraph followed by paragraph to gather your central message…well, they’re not going to. That person will probably not visit your site again. However, having a clear message on the home page of your site towards the top in plain language and bold lettering will allow them to clearly see what your site is about. More readability means more visitors, and more visitors means greater success for your website. (more…)