Archive for the ‘eCommerce Solutions’ Category

Utilizing Backend Marketing

Tuesday, February 16th, 2010

Backend Marketing is the strategy of continually marketing your products and services to customers and turning one time customers into loyal clients. This strategy is vital to the continued success of your company. If you haven’t adopted this strategy as yet you’re leaving money on the table.

We all know it’s easier to sell a product or service to a current customer than to find a new one.  So start thinking about how to better serve your customers needs by selling them services you have that they want. Plus, an existing customer is more likely to do business with you since they already know your company and the quality of service or products you provide. You should remain in contact with your customers by inviting them to read your blog, sending them newsletters and suggesting other items to complement a previously purchased product. (more…)

Keys to Successful Video Production

Thursday, February 4th, 2010

As you may have heard, we have begun construction of our two new in-house video studios.  Combined with the video production control room, it will be among the largest video production studios in South Florida. Even though we are very excited and eager to begin production, when construction and set-up is complete, we believe that in order to have successful video production it must not only be done efficiently but also done right. So I’m going to share some key points to look for, which will help you produce the best videos. (more…)

Google Now Ranks Tweets

Monday, January 25th, 2010

Recently, Google started displaying the latest real-time results in addition to the top 10 results on their search results page.  These real-time results are meant to offer searchers the latest news about the topic they’re searching for. Most of Google’s real-time results are actually tweets from Twitter users.

 Amit Singhal who led the creation and development of Google’s real-time search explained that there are some kinds of PageRank just for tweets. The real-time results on the search results page is determined by the amount of followers that follow a particular user and the relevancy of their comment. (more…)

Google’s PlaceRank to Transform Online Search

Wednesday, January 20th, 2010

Google has always been at the forefront when it comes to designing cutting-edge web technology. Recently, they came out with Favorite Places, which is a list of more than 100,000 well-known local businesses. These businesses were selected based on their Google PlaceRank, which is determined by their importance and popularity through such factors as the amount of users that searched for the company, requested driving directions, uploaded photos, reviews  submitted and the number of years it’s been around. (more…)