In an attempt to limit their impact on the environment many companies have gone green by adopting a paperless system, starting a recycling program and implementing programs to maximize computer efficiency and electricity. But when it comes to announcing your “green” changes an email or environment unfriendly announcement simply won’t do. The best way is to make a direct statement to your customers and prospects by sending them an eco-friendly promotional product.  This will effectively affirm your firm’s values and send a clear message that your company is backing up their ecologically friendly beliefs. (more…)

Your logo is often the first impression customers have of your company, so what does your logo say about your business? Companies like Apple, McDonald’s and Starbucks took the time to have a logo designed that consumers around the world will instantly recognize. So you don’t have a multi-million dollar budget to brand your logo to everyone, but even if you’re a small business you still need a good logo that your target audience will recognize.

If you’re walking down a busy high street and you see an advertisement for a company like Nike. Now, you might not see the product, but you see the Nike logo. You’ll immediately start thinking about the brand and that’s exactly what they want. A good logo should not only have a clean and professional look, but it should also fit the company’s brand identity. When you create a logo, the company and everything it stands for must be taken into consideration until the graphic design is refined into a simple image. It’s the ultimate design challenge, and one of the most rewarding. Here are two logos, designed by the J.M. Field Marketing’s creative team that do a great job of serving as a graphical representation of the company in question. (more…)