It’s a fact of life that mistakes happen. So whether you’re a newbie or a seasoned trade show professional, you’ve probably made a mistake or two. By following these tips you can avoid the 5 Most Common Trade Show Mistakes.

1. Going Too Big

I’m sure you’ve heard the phrase “Go Big or Go Home,” but if you’re new to trade show marketing you don’t need to start out with an over the top exhibit. A 10 inch display which includes hardware and mural with panel shelves is the best way to go. Your first trade show event is really where you learn what works for you and your company. (more…)

Since the recognition of Facebook as an excellent way to interact with customers and create brand awareness, businesses have asked the ever eternal question, should I create a Facebook Group or launch a Facebook Fan Page? This growing confusion began after Facebook introduce Fan Pages, which have many similar features to Facebook Groups.

Like Myspace, Facebook wanted to give organizations, businesses, celebrities and bands a way to connect and share their information, special offers and events with the public. Not only can people use Fan Pages to connect with their favorite stores or artist, but they can show their friends what they’re interested in and is essentially recommending that brand or person by adding it to their personal profile. (more…)

Every year hundreds of thousands of comic book fans come out in droves to attend Comic Con. Almost everyone at this convention has heard of Warner Bros, but that doesn’t stop them from utilizing the opportunity to create more brand awareness and maintain their well-known brand identity. The company signed on as a sponsor of the 2010 Comic Con and has chosen to provide  custom tote bags to each attendee. One side of the bag displays an illustration of the Comic Con logo and the other a picture of a major Warner Brothers productions such as The Looney Tunes Show, Batman: The Brave and the Bold (the videogame), Scooby-Doo! Mystery Incorporated, The Big Bang Theory and more. (more…)

We’ve all seen the Old Spice commercial with the sweet talking spokesman, Isaiah Mustafa, who delivered the memorable lines “the man your man could smell like.” What started with the “I’m on a horse” commercial has turned into a massive social media campaign due to the overwhelmingly positive response by both men and women to the advertisement.

Old Spice’s response to this was to have Isaiah reply to about 200 fans who asked creative questions or left comments on Facebook, Twitter and YouTube. The Old Spice Guy’s reply was in the form of funny and playful YouTube videos. (more…)