Bells and Whistles are the optional features that can be built into a basic product to satisfy or impress the customer to entice them to purchase the product.

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This entry was posted on Thursday, July 15th, 2010 at 9:52 am and is filed under Marketing Phrase of the Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.