PPC or Pay Per Click is an advertising model where companies pay the ad publisher a small fee for each click on their advertisement by a prospect. This is a pay for performance internet marketing strategy.

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This entry was posted on Wednesday, January 6th, 2010 at 10:44 am and is filed under Marketing Phrase of the Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.