Having been involved in the start- up of a cruise company, I can appreciate those early days when you needed to figure out a way to get things done without the “that’s how we always did it” thinking. We had to create a way to do it. We created the path to the future “that’s how we always did it” thinking. Unfortunately, many of those early procedures and processes we created years ago are still being used today.
While I consider myself to be a very open minded individual who always looking for new ways to get things done, I have learned much since starting my own consulting company. I now have the benefit of seeing how other companies operate and address these same issues. I also have the benefit of working with a number of companies that provide solutions to today’s challenges. I think everyone would agree that technology has changed the way we live and do business. New technology is all around us and you can’t avoid it.
What I have found surprising in my new venture is the reluctance of a number of companies or people to embrace the new technology and change the way they operate. I have spoken with a number of key decision makers that do not want to change the way they are currently doing business even when a new and improved process is available. I am talking about better quality, less expensive, more effective, better tracking, etc… and I get the “we will keep doing it the old way” response. The fear of change is remarkable.
When it comes to connecting with your existing or potential clients, I believe you have to stay ahead of your competitors and constantly review and modify your approach. I was very surprised to learn that many do not share this view.
By working with J.M. Field Marketing, I have discovered a number of new and improved ways to lower marketing costs while improving quality and effectiveness. One example is using technology to deliver collateral material to customers more efficiently and quickly. Whether printed or electronic, J.M. Field Marketing is providing their clients with cutting edge technology that closes the gaps between ordering materials online and through a sales person.
With that said, there are still a few people that resist this process even though it improves producitivty and save cost. Most companies will kill for a $200,000 piece of business but a few won’t make simple changes to save the same $200,000.
When I am looking at the most successful companies in the travel industry today I see a direct correlation between the forward thinking leaders and company success. You can see this in their product delivery and their internal processes. If they are slow to change inside the company, you can bet they are slow to change the outside.
–Roy
(1 votes, average: 5.00 out of 5)
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