J.M. Field Marketing is announcing the launch of a new interactive software program, ActivEngage, enabling qualified representatives to engage via live chat with website visitors.

ActivEngage runs simultaneously with a live phone assistance program also offered by J.M. Field Marketing’s call center. Engaging in live chat allows businesses to anticipate a prospective customer’s needs by identifying the topics or items the visitor is most interested in. When a consumer enters a site, he or she is interactively greeted and offered helpful information that can lead to qualified leads and increased sales. Simply directing or leading customers to the information they are searching for enhances their Internet experience and prevents them from receiving misleading information. (more…)