December 30th, 2008 by Greg LaFleur

In order to understand why you should contribute a budget to a guerrilla marketing campaign in generating business for your company, you first need to know what it is.

Guerrilla Marketing is: best suited for small businesses and entrepreneurs.  It is a way to promote your business on a very low budget… the key to an effective guerrilla marketing plan is that it must be creative, unconventional and capture your target audenices attention.

With the recent effects of the economy, ending of 2008, many companies are slowing their marketing efforts and not focusing on either their existing customers or potential new customers.   What this means to you is that you have a pretty large captive audience waiting to hear from you and why they should do business with you.     If it costs you significantly more money to get a new customer than an existing one, why not attract new customers with Guerrilla Marketing tactics.   Guerrilla Marketing gives you the biggest bang for your buck… if done effectively.  

Some examples of Guerrilla Marketing are:

• Create a billboard for anyone to see
• Post an advertisement on Facebook, My space, etc…
• Get an article written about your company in the daily newspaper
• Send a direct mail piece with nothing in the envelope

And remember, people dont buy features, they buy benefits.       For more ideas, access to resources and additional support in marketing your business, contact J.M. Field Marketing.

December 29th, 2008 by Greg LaFleur

If you’re a Business Owner, Marketing Executive, Sales Representative or fill any other role responsible for getting exposure for your business or company then you are most certainly contemplating what your marketing strategy will be for 2009.

Amongst the many options available some thoughts you might be having are:

• How much should I spend?
• What will I spend my marketing budget on?
• Who will I target?
• What are my expectation?

Whether you’re new to marketing or a marketing pro, things can be a little overwhelming. To help get you started, you need to have a plan and here are a few tips to get you pointed in the right direction.

1. Identify what you hope to accomplish, your goals and objectives?
2. Identify who you want to target?
3. What is your marketing budget?

As a guide, a sufficient amount of money to start with for your marketing budget should be between 5% - 10% of your expected sales. Try to spread out your budget over the course of a longer period of time rather than one massive marketing campaign done in less than 1 - 2 months. Remember, the key is to keep your business in the forefront of your prospective customers.

One critcal component that is often overlooked is Branding. Think about companies like: FedEx, Microsoft, Apple, Target, Virgin… they all have fantastic branding and marketing strategies. What makes their brand stand out in your mind?

Several strategies to take when marketing your business are:

• Create a flyer by using a qualified graphic designer.
• Get a web site for your business using SEO and other web-design strategies.
• Use a call center to develop an outbound call campaign.
• Customize promotional products for Guerrilla Marketing, such as: shirts, hats, pens, etc…
• Develop a direct mail marketing campaign.

Whether your business is being impacted by a recession or not, you need to market your products and services to create awareness to your potential customers which will ultimately lead to sales for your company. Developing a marketing plan is like driving across the United States… without a road map or a plan, you’ll never reach your destination.

Feel free to contact us for more information or ideas on how to market your business in 2009.

December 29th, 2008 by Greg LaFleur

Regardless what your business plans & strategies are, as a business partner and resource, J.M. Field Marketing is dedicated to collaborating with you to help your business prosper.

It’s the companies that continue to market & promote during tough economic times that survive.

Our versatility and breadth of services allow us to help your organization effectively market, promote and manage important areas of your business. Our team, resources and economies of scale allow us the strength to partner with you as your support system.

Our qualities speak for themselves:

• We own our production equipment and this creates efficiencies and lower costs for you.
• We have digital presses in house which allow us to make smaller quantities available to you affordably.
• We offer “Search Engine Optimization”, Web advertising, Cost Per Click and other cost saving alternative marketing methods.
• We offer extensive tracking on all of our programs to ensure a positive “ROI”.
• We have been in business for 20 years, providing our clients a competitive advantage.
• We are partners you can trust.

All of our services are provided with you in mind, with one company to anticipate your needs and one relationship to manage… making things simpler.

October 28th, 2008 by admin

On September 26th, 2008 J.M. Field Marketing hosted a local event in honor of Good Neighbor Day (no we didn’t make this up, it really is a holiday). The event was held at the company headquarters located at 3570 NW 53rd Court in Ft Lauderdale and invites were extended to all our neighboring businesses and friends.

We mingled, we grilled, we ate and we networked. And now, J.M. Field Marketing would like to take this opportunity to thank all who stopped by to meet us and to those who contacted us. To show our appreciation, all who registered on our website will receive a FREE promotional item to remind them of the fun that was had. We are also awarding the $250.00 in FREE MARKETING MATERIALS to Bob King from Regent. The gifts don’t stop there either, we are also giving away a grill and a cooler to the winners of our business card drawing: Congrats Betsey Alvarez from Southeast Home Care & Christopher Gilbert from Luminus.

Don’t be strangers; we look forward to hearing from you again and from more of our neighbors! Let us know what you thought of the event.

August 22nd, 2008 by admin

J.M. Field Marketing (www.jmfieldmarketing.com), a leading provider of integrated marketing solutions, announced the addition of a manned and hosted live chat service for its client’s websites. The unique interactive service is the result of a new relationship between J.M. Field marketing and ActivEngage: a leading provider of chat service. This innovative new service will assist clients in proactively building relationships with website visitors, as well as increase qualified web leads and customer service. The service will not require a significant investment in personnel or resources, but instead, it will leverage the experience of J.M. Field Marketing and its team.

J.M. Field Marketing is a premier resource, offering warehouse fulfillment services, call center solutions, promotional products, graphic design and website design, printing services, tradeshow products and direct mail programs. By creating this new service with ActivEngage and adding it to its list of services, J.M. Field Marketing is giving its clients a fresh and effective method to gain a competitive edge in the crowded Internet medium. ActivEngage’s current service is being coupled with an existing live phone assistance program offered under J.M. Field Marketing’s call center services. The goal of the combined services is to increase website traffic and lead generation while providing an effective way to track SEO and other web marketing campaigns. This is done by turning anonymous website visitors into active prospects, engaging in conversation with professionally trained agents and cutting-edge software.

“We are really excited about pairing with ActivEngage to create this new service, and add it to the integrated marketing services we already offer our clients,” commented company president Jack Field. “This expands the comprehensive marketing options available and helps take our clients’ websites to the next level of technology and service. Clients who choose to incorporate this new service will be able to address their customers though every possible mode of communication. On behalf of our clients, we can initiate and engage with website visitors, guiding them from initial contact all the way through to the completion of a project. Moreover, clients will see a dramatic increase in their website leads, sales volume and total customer satisfaction.”

In addition to the benefits of directing clients on websites, ActivEngage yields sophisticated SEO information that can guide businesses to be more successful in online marketing efforts. Clients using the service will typically triple the number of leads they receive from their own websites. ActivEngage also provides real-time user statistics, key word analysis, powerful reporting and insight to help make websites more efficient and produce more sales. Clients see exactly how Internet shoppers are using the site and which web pages need to be improved to produce stronger results, enabling consistent website improvement.

For more information about J.M. Field Marketing (www.jmfieldmarketing.com) and ActivEngage, call 888.776.7840 or email info@jmfield.com.

About J.M. Field Marketing (www.jmfieldmarketing.com)
J.M. Field Marketing offers integrated direct marketing solutions developed, produced, and managed by one team from one location. Integrated marketing campaigns simply build stronger marketing efforts that are designed to work with each other. The company has been delivering excellence in fulfillment and order processing systems since 1989. J.M. Field Marketing is known as an industry leader in integrated marketing services, promotional items and marketing materials, warehousing, company stores, as well as data and web-based inventory management. J.M. Field Marketing’s commitment to excellence shows in the assistance and advantages its services offer clients.

About ActivEngage (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed to meet the needs of savvy online shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of business. It works because the company founders have over 30 years of retail, automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of retail shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers concierge-level service to website visitors that helps make each website visitor’s experience enjoyable and uncomplicated, thereby increasing the value of websites through better lead generation.

July 28th, 2008 by admin

Search Engine Optimization (SEO) is a critical part of online marketing strategies. It helps websites stand out in the clutter of cyberspace and creates the ever-important “juice” that drives web surfers to a certain site. SEO marketing efforts are designed to create communication between websites and search engines with the intent of boosting the volume and quality of traffic to a site as well as improve the overall ranking. SEO efforts may involve a site’s coding, presentation, structure and the use of relevant keywords.

J.M. Field Marketing can help your company build a solid Internet marketing strategy and promote your business in the major search engines. Services that compliment SEO efforts include:

• Pay Per Click Advertising - This is an advertising model in which advertisers pay only for the clicks that come to their website from a placed ad. PPC ads are displayed on major search engines and are based on a set of keywords or themes relating to the advertiser’s business.
• Optimized Online Press Releases - Increase your search engine visibility with press releases announcing your products or services to the World Wide Web. Press releases act to increase search engine visibility as well as spark interest in your products and services.
• Search Engine Visibility - Search engines have become the primary vehicle for finding information on the Internet.Using the correct SEO tools can help your site get noticed by search engines and your market. Visibility tools include links, meta-tags, ranking, keywords, HTML analysis, page views, referrers and referrals and the time your site has been live.
• Backward Links - You can increase your overall search engine ranking by increasing the number of links to your website from other relevant website addresses. Link building requires seeking out solid, permanent links on related pages. Links can be reciprocal or one way, but should use your top keywords in the anchor text for the most powerful targeted traffic.

July 28th, 2008 by admin

J.M. Field Marketing is announcing the launch of a new interactive software program, ActivEngage, enabling qualified representatives to engage via live chat with website visitors.

ActivEngage runs simultaneously with a live phone assistance program also offered by J.M. Field Marketing’s call center. Engaging in live chat allows businesses to anticipate a prospective customer’s needs by identifying the topics or items the visitor is most interested in. When a consumer enters a site, he or she is interactively greeted and offered helpful information that can lead to qualified leads and increased sales. Simply directing or leading customers to the information they are searching for enhances their Internet experience and prevents them from receiving misleading information.

In addition to the benefits of directing prospective clients within your site, ActivEngage yields sophisticated SEO information that can guide a business to be more successful in its online marketing efforts. ActivEngage also provides real time user statistics, key word analysis, powerful reporting and insight to help make business websites more efficient and produce more sales. Clients see exactly how Internet shoppers are using the site, which pages need to be improved to produce stronger results, enabling consistent website improvement. Some other advantages include learning the direct ROI on your website marketing efforts, building brand loyalty by offering unique, personalized, and fast customer service as well as being recognized as a leader in cutting-edge technology.

June 11th, 2008 by admin

Please feel free to post any questions or comments you may have.

May 15th, 2008 by admin

Question:
I have a new website that has been generating a lot of hits. I’d like to have someone go through these leads to separate the junk from those that could lead to sales in my industry. Is this something that your company could do?

Answer:
Absolutely, for your needs we are able to take the leads you generate, run them through our center to first verify the correct data and even follow up to qualify them for the particular area of your industry that you are interested in. Along with verification and qualifying, we can also generate leads, support events, and assist in keeping your current customer. Contact us anytime and we can discuss details of your campaign.

May 7th, 2008 by admin

Question:
Is the ROI on jump drive / flash drive / external hard drives give away worth it? I need a give away priced between $10-$20 that a tech savvy audience could appreciate. Do you have any suggestions?

Answer:
I would think yes for a usb giveaway. There are specials every week like the below. Most want the 1 gig and everyone uses them these days.