March 11th, 2010
Redirects are especially helpful when you want to or you have switched your website to another domain. But what’s the difference between a 301 redirect and a 302 redirect you ask? A 301 redirect means that the page has moved to a new location permanently, while a 302 redirect means that the move is only temporary. Either way, when a user enters the website name into their web browser they are automatically forwarded to another site.
But it’s important to use the right redirect or the search engines’ view of your web site can get screwed up. You don’t want your website to be seen as duplicate content or for the search engine to index the wrong website because the search engines do recognize when you use a 301 or 302 redirect. For instance, if you move your store to a new location without telling anyone, then customers will keep going to your old location because they don’t know that you’ve moved. So when you use a 302 instead of a 301 redirect, the original URL remains in Google’s index and maintains its position as if the page was never moved. The good thing with redirects is that the users who visit your website will automatically be sent to your new web address. Read the rest of this entry »
Posted in General, Versus | No Comments »
March 10th, 2010
In an attempt to limit their impact on the environment many companies have gone green by adopting a paperless system, starting a recycling program and implementing programs to maximize computer efficiency and electricity. But when it comes to announcing your “green” changes an email or environment unfriendly announcement simply won’t do. The best way is to make a direct statement to your customers and prospects by sending them an eco-friendly promotional product. This will effectively affirm your firm’s values and send a clear message that your company is backing up their ecologically friendly beliefs. Read the rest of this entry »
Posted in Creative Services, Direct Marketing | No Comments »
February 26th, 2010
Many companies utilize different types of marketing campaigns to promote their company. Yet they don’t integrate them. For instance, a direct mail campaign is great, but if during your campaign you also send eblasts to your customers, invite them to an event you’re sponsoring, giveaway promotional products and implement a telemarketing campaign then your efforts will produce stronger results.
If your direct mail campaign says one thing, your promotional product says something else and your telemarketing campaign promotes a different message then you’re pulling your customers in different directions. Without integration, it’s like watching an amateur do battle against an Olympic athlete? So an integrated marketing campaign that offers virtually the same message will certainly increase conversion unlike an uncoordinated one. Read the rest of this entry »
Posted in Creative Services, General | No Comments »
February 26th, 2010
Creativity is a technique that cannot be learned; you cannot wake up one morning and decide that you want to be creative. It is a skill everyone is born with, that needs to be nurtured to ensure that it grows. Many people overlook the importance of creativity and the impact it as on everyday life.
Most high school graduates are conditioned to believe that a technical trade or service is a safe career path that will earn them a nice pay check, but this mentality stunts the creative thought of society as a whole. It is creativity that brings color, to our bland society. Creative professional have a different insight on everyday life. In a sense, you can say we as creative professionals color outside the lines and are praised for it. In a marketing company, the creative team is considered to be the rock stars of the organization, and rightfully so. It’s their ideas through writing and art that gives companies personality. It is the creative professional’s fingerprint on projects that sets their company apart from others. Anybody can learn technical aspects of a job, but it takes a special individual to turn something ordinary into something special. Read the rest of this entry »
Posted in Creative Services, General | 1 Comment »
